In this role, he is focused on delivering business growth, digital marketing and creating a market competitive advantage by leveraging the power of advanced analytics and AI across all areas of the enterprise. Srini Nallasivan is the Executive Vice President, Chief AI and Analytics Officer at U.S Bank. This includes world-class marketing automation and experimentation, test and optimization solutions for B2B and B2C like Marketo, Campaign and Target.Īnjul spent 14 years at IBM, most recently serving as Vice President of Engineering for the Big Data and Analytics Platform where she led product strategy, engineering and technology adoption, working with C-suite clients across a variety of industries.Īnjul holds a Bachelor’s in Electrical Engineering from the University of Delhi.
In addition to AEP, Anjul leads the Customer Journey Management portfolio, empowering brands to deliver personalized experiences across every touchpoint. Included in this body of innovation are solutions like Real-time Customer Data Platform (RT-CDP) for B2B and B2C, Journey Optimizer and Customer Journey Analytics. Over the last several years, dozens of patents have been awarded for the innovations delivered in AEP. Anjul has led the AEP team from strategy and ideation to a high-growth initiative that is becoming the backbone of adtech and marteck stacks across enterprises in M&E, Retail, T&H, FSI and Healthcare. She has launched technology ventures within mature companies and has a distinguished record of growing ideas into global organizations with significant revenue streams and YoY growth.Īfter joining Adobe in 2016, Anjul spearheaded the product strategy and engineering for Adobe Experience Platform (AEP), the industry’s first purpose-built customer experience management (CXM) platform, enabling the delivery of personalized customer experiences in real-time at scale. As Senior Vice President of Adobe Experience Cloud, Anjul leads the Experience Cloud Platform engineering organization focused on powering digital businesses across both B2B and B2C.Īnjul brings over three decades of experience in enterprise software development with a focus on data, databases, analytics and SaaS.
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